There is a huge amount of money to be made out of rank and rent SEO websites and the neighborhood lead generation enterprize model!
Think about it in this manner: if the main element phrase “water damage restoration Los Angeles” includes a CPC (cost per click) of $100, imagine what those business owners would be willing to pay per qualified lead…
Don't be worried about not being a local SEO expert, this information should go over how to begin your own personal pay per call marketing business by picking the best niche, ranking a website, and selling leads or renting the website to local businesses.
Advantages of Lead Generation Over Client SEO
Your relationship with your clients when doing lead generation is different from a typical client SEO relationship. Some of the finest parts about it is that you've full control within the assets (the website and other online marketing material), and you've more freedom to help make the creative decisions!
When I first began out in my freelance digital marketing career, I was mainly focused on serving clients. This is okay initially, but it got tiring fast!
Between getting all their login credentials, which 9 times out of 10 they didn't have, sending estimates, to proving that my stuff is working, and being forced to make significantly less than optimal marketing and SEO decisions as the client preferred it, I was fed up.
So I looked for a much better solution, and learned all about how to take up a local lead generation business. The change in the SEO-client relationship, combined with opportunity to earn an inactive income, will be the main reasons I generally prefer any form of affiliate style local SEO within the more traditional client work.
What is Rank and Rent?
A marketer will build a website and put effort into having it develop a strong ranking for a certain keyword. Typically, this is simply not organic but locality-based. Meaning it's focused on your city or specific location. Over time, they cultivate this site to rank for phrases in the relevant industry. The better the site ranks, the more lead generation the site can produce. This gives analytic data that the marketer uses to contact local companies for the reason that same industry to rent the site; thus effectively charging for lead generation.
How Does it Work?
Well, it's not that unique of sites like Yelp, Home Advisor, Zillow. These companies invest in large levels of SEO efforts and charge you per lead you receive from it. This Rank and Rent website is not any different. You're spending money on the leads generated out of this site. You may pay an amount per lead or you might pay a set rate each month for the site. That you don't own the website or domain, the marketer you're renting from does. You're simply paying them to function as person receiving all of the inquiries this approach generates.
This doesn't replace your existing site and SEO efforts. Think of it as having two different efforts pulling in leads. Yes, in a way you're competing with yourself but the site had been doing that. At least in this manner, you're able to double down on incoming leads.
Did You Get All of That?
I understand local affiliate marketing can seem difficult initially, but I tried to break it on to small steps so that you would have the ability to get everything you'd have to take up a pay per call local lead generation business. Whether you are looking to complete it though a pay per lead affiliate network, or find you have clients/partners, I would recommend giving this a try.
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